What is the difference between a Pure Active and a Pure Skincare product?

ETAT PUR has separated active ingredients from skincare products.
Pure Skincare is your baseline cleansing and moisturising range. These products contain no active ingredients, are 98% biomimetic to the skin and work only to strengthen the skin’s natural resources.
Pure Actives are your customisable element. These products have been formulated to treat specific skin concerns meaning you will be giving your skin only what it needs at that point in time. For example, if your main skin concern is hyperpigmentation and ageing you can use Pure Active Glabridin and Pure Active Resveratrol or Hyaluronic Acid to even out the complexion and plump the skin without unnecessary additional ingredients. The potency and proven effaicacy of ETAT PUR Pure Actives means you will get the best possible results for your skin.