What skincare is best for you? Carry out a skin diagnosis

Pure Cleansers

Express purifying mask

Face, Adults and teenagers

50 ml

Order online

Choose one of our partners to order online. You will be directed to the homepage for Etat Pur products.

A purifying face mask with kaolin (white clay). Absorbs excess sebum and impurities. Diminishes blemishes (pimples, blackheads) and leaves your complexion clear and soft.

  • Biomimetic formulation
  • Made in France
  • No artificial colouring agents
  • No mineral oil
  • No silicone
  • pH neutral for the skin
  • Tested under dermatological control
  • Vegan
  • Absorbs

    Kaolin, or white clay, is a natural ingredient that absorbs excess sebum and helps eliminate impurities. Cleanses pores and tightens skin texture.

  • Purifies

    Gentle purifying agents regulate bacterial flora and sebum production to cleanse the skin without stripping its barrier function. Particularly suited to combination to oily skin.

  • Preserves

    Contains moisturising plant glycerine to help preserve skin hydration.

Is this care suitable
for your skin?

  • When

    Once or twice a week, depending on skin type: - twice a week for combination to oily skin, - once a week for normal to combination skin.

  • Where

    Apply to the entire face, avoiding the eye contour area. Apply to clean, dry skin.

  • How

    Apply a thin layer to the face and leave on for 5 to 10 minutes. Rinse thoroughly with warm water, then gently dry without rubbing. May also be used on specific areas (forehead, nose, chin) to locally tighten skin texture and diminish small blemishes (pimples, blackheads).

This formula contains 99.4% biomimetic ingredients, which are in perfect affinity with the skin (found naturally within the skin, similar to the components naturally present in the skin or perfectly assimilable by the skin). These ingredients have an intensely purifying effect on facial skin.

They have been carefully selected for their degree of purity.

For more information on the composition of this product, click:

AQUA/WATER/EAU

What it is?

Water contained in Isodermic Water.

What’s the point?

Contributes to the Isodermic Water patent.
NAOS has designed a perfectly defined water, meeting the three fundamental criteria for physiological fluids: pH, oxidation resistance, and concentration of mineral salts.
It optimises cellular functioning and preserves the balance of healthy skin.

Components contributing to this patent: aqua/water/eau, disodium adenosine triphosphate, carnosine, laminaria digitata extract.

How do you get it?

Mineral origin.

KAOLIN

What it is?

White clay.

What’s the point?

Mattifying: absorbs sebum, minimises shine.

How do you get it?

Mineral origin.

CAPRYLIC/CAPRIC TRIGLYCERIDE

What it is?

Glycerin and fatty acid derivative (triglycerides).

What’s the point?

Emollient: soothes and softens the skin.

How do you get it?

Combination of glycerin and fatty acids extracted from vegetable oil.

GLYCERIN

What it is?

Glycerin.

What’s the point?

Moisturising: increases the water content of the skin’s outermost layers.

How do you get it?

Component naturally found in the skin, extracted from vegetable oil.

CELLULOSE

What it is?

Cellulose.

What’s the point?

Sensory agent: optimises sensory appeal to ensure pleasure of use and a soft feel.

How do you get it?

Wood extraction.

CETEARYL ALCOHOL

What it is?

Fatty alcohol.

What’s the point?

Thickening: provides the texture with consistency.

How do you get it?

Obtained from fatty acid extracted from vegetable oil.

CAPRYLOYL GLYCINE

What it is?

Lipoamino acid.

What’s the point?

Sebo-regulating: helps regulate sebum.

How do you get it?

Obtained by synthesis from fatty acid extracted from vegetable oil, and synthesised glycine.

FRUCTOOLIGOSACCHARIDES

What it is?

Sugar macromolecule.

What’s the point?

Flora regulator: preserves the quality and natural balance of the epidermis’s protective flora.

How do you get it?

Biotechnology.
Biotechnology uses biological processes, including natural fermentation, to obtain ingredients.

GLYCERYL DIBEHENATE

What it is?

Glycerin and fatty acid derivative.

What’s the point?

Thickening: provides the texture with consistency.

How do you get it?

Combination of glycerin and fatty acid extracted from vegetable oil.

TITANIUM DIOXIDE

What it is?

Titanium dioxide.

What’s the point?

Opacifying: reduces the product’s translucent appearance.

How do you get it?

Mineral origin.

CETEARYL GLUCOSIDE

What it is?

Fatty alcohol and sugar derivative.

What’s the point?

Emulsifying: enables the formation and stabilisation of an emulsion.

How do you get it?

Obtained by synthesis from fatty alcohol and glucose of plant origin.

UNDECYLENOYL GLYCINE

What it is?

Fatty acid and amino acid derivative.

What’s the point?

Sanitising: helps purify the skin.

How do you get it?

Combination of fatty acid extracted from vegetable oil, and synthesised glycine.

TRIBEHENIN

What it is?

Glycerin and fatty acid derivative.

What’s the point?

Thickening: provides the texture with consistency.

How do you get it?

Combination of glycerin and fatty acids extracted from vegetable oil.

SODIUM HYDROXIDE

What it is?

Sodium derivative.

What’s the point?

Stabilising: helps adjust the product’s pH.

How do you get it?

Component naturally found in the skin, obtained by synthesis.

To select an ingredient, NAOS can call on synthesis in order to:
– reconstitute a natural molecule without having to extract it from a plant and thus better respect biodiversity,
– obtain a pure, perfectly defined ingredient.

XANTHAN GUM

What it is?

Xanthan gum.

What’s the point?

Gelling: provides the texture with consistency.

How do you get it?

Biotechnology.
Biotechnology uses biological processes, including natural fermentation, to obtain ingredients.

GLYCERYL BEHENATE

What it is?

Glycerin and fatty acid derivative.

What’s the point?

Thickening: provides the texture with consistency.

How do you get it?

Combination of glycerin and fatty acid extracted from vegetable oil.

SODIUM PHYTATE

What it is?

Phytic acid derivative.

What’s the point?

Stabilising: contributes to the product’s homogeneity or stability.

How do you get it?

Rice extraction.

STEARIC ACID

What it is?

Fatty acid.

What’s the point?

Stabilising: stabilises the mineral screen or pigment.

How do you get it?

Component naturally found in the skin, extracted from vegetable oil.

ALUMINA

What it is?

Aluminium derivative.

What’s the point?

Stabilising: stabilises the mineral screen or pigment.

How do you get it?

Mineral origin.

POLYHYDROXYSTEARIC ACID

What it is?

Fatty acid derivative.

What’s the point?

Stabilising: stabilises the mineral screen or pigment.

How do you get it?

Obtained by synthesis from fatty acid extracted from vegetable oil.

LAMINARIA DIGITATA EXTRACT

What it is?

Brown algae extract.

What’s the point?

Contributes to the Isodermic Water patent.
NAOS has designed a perfectly defined water, meeting the three fundamental criteria for physiological fluids: pH, oxidation resistance, and concentration of mineral salts.
It optimises cellular functioning and preserves the balance of healthy skin.

Components contributing to this patent: aqua/water/eau, disodium adenosine triphosphate, carnosine, laminaria digitata extract.

How do you get it?

Laminaria algae extraction.

CARNOSINE

What it is?

Peptide.

What’s the point?

Contributes to the Isodermic Water patent.
NAOS has designed a perfectly defined water, meeting the three fundamental criteria for physiological fluids: pH, oxidation resistance, and concentration of mineral salts.
It optimises cellular functioning and preserves the balance of healthy skin.

Components contributing to this patent: aqua/water/eau, disodium adenosine triphosphate, carnosine, laminaria digitata extract.

How do you get it?

Component naturally found in the skin, obtained by synthesis.

To select an ingredient, NAOS can call on synthesis in order to:
– reconstitute a natural molecule without having to extract it from a plant and thus better respect biodiversity,
– obtain a pure, perfectly defined ingredient.

DISODIUM ADENOSINE TRIPHOSPHATE

What it is?

Nucleotide (ATP).

What’s the point?

Contributes to the Isodermic Water patent.
NAOS has designed a perfectly defined water, meeting the three fundamental criteria for physiological fluids: pH, oxidation resistance, and concentration of mineral salts.
It optimises cellular functioning and preserves the balance of healthy skin.

Components contributing to this patent: aqua/water/eau, disodium adenosine triphosphate, carnosine, laminaria digitata extract.

How do you get it?

Component naturally found in the skin, obtained by biotechnology.
Biotechnology uses biological processes, including natural fermentation, to obtain ingredients.

ALCOHOL

What it is?

Alcohol.

What’s the point?

Stabilising: contributes to the product’s homogeneity or stability.

How do you get it?

Biotechnology.
Biotechnology uses biological processes, including natural fermentation, to obtain ingredients.

Of the 30,000 ingredients approved for use in cosmetics, our formulation charter only includes 150 to keep only those that respect your skin.

Find out more
  • What does the clay do?

    Kaolin, or white clay, is a natural ingredient used to absorb excess sebum and help eliminate impurities. It unblocks pores and gently tightens skin texture.

  • How often should I use a purifying mask?

    Once a week for normal to combination skin. For oily skin or if you have numerous or frequent spots or blackheads, use a mask twice a week for greater efficacy.

  • How does the Express Purifying Mask work on dilated pores?

    Clay can absorb the excess sebum in dilated facial pores. The Express Purifying Mask removes impurities and soothes skin.

  • Is the Express Purifying Mask recommended for sensitive skin?

    Yes, our Express Purifying Mask is formulated to be kind to facial skin and is tested on sensitive skin. Keeping in mind, we don't recommend using more than once a week for the most sensitive and weakened skin.

  • What is the difference between Pure Skincare and Pure Actives?

    Pure Skincare products do not contain any active ingredients, to take care of skin every day, without needlessly irritating it. Pure Actives offer a targeted action to treat skin problems when necessary (1 Pure Active = 1 skin issue). Healthy skin with no particular issues does not need Pure Actives.

  • How can Pure Skincare products be effective without any active ingredients?

    They are specifically formulated to give healthy skin with no particular issues what it needs, to cleanse and moisturise it while preserving its natural mechanisms. Adding in active ingredients that the skin doesn’t need can damage it. Over 98% of the ingredients in our Pure Skincare products are biomimetic (global Biomimetic© patent), for perfect affinity with the skin.

  • Do your products contain fragrances?

    Our Pure Actives do not contain fragrances, nor do some of the other care products such as the Moisturising Eye Contour Fluid, the Melting Exfoliating Gel and the Express Purifying Mask. The majority of our Pure Skincare products are very lightly scented to make them pleasant to use while being kind to skin. We carefully select our fragrances, which we create ourselves, and make sure they are free from allergens and sensitising substances.

  • What makes Pure Skincare special?

    Pure Skincare products do not contain any active ingredients, to cleanse and moisturise the skin every day. The biomimetic formulation of all Pure Skincare products is in perfect affinity with the skin so as to strengthen the natural processes without overtreating. Healthy skin with no particular issues does not need superfluous active ingredients that risk irritating it.

  • Are your products tested on animals?

    No, in accordance with the applicable European cosmetics regulations, our products and the ingredients they contain are not tested on animals. Toxicology experts have evaluated our formulas’ perfect tolerance. And, of course, our products are tested under dermatological and ophthalmological supervision if necessary.

  • Do your products contain preservatives?

    In order to protect our formulas from contamination, we use the necessary amount of natural preservatives (black radish extract, potassium sorbate or capryloyl glycine). We also use airless bottles, pumps and tubes to limit the risk of contamination, and therefore the quantity of preservatives.

SKIN COACH

Caring for your skin, our skin coaches can guide you.